Name: Florence | Women's Strapless Draped Sweetheart Midi Dress
Brand: Lydia London
Price: 36.95 GBP
Availability: InStock

Florence | Women's Strapless Draped Sweetheart Midi Dress

£50.00 £36.95 Save 26%

Almost sold out - Only 4 items left!
Free Shipping with Royal Mail
30-Day Money-Back Guarantee
10% Off When You Buy 2+ Items

Women's Strapless Draped Sweetheart Midi Dress is your go-to choice for elegant cocktail events and formal occasions. This fitted sleeveless design features sophisticated draping across the front and a flattering sweetheart neckline that stays perfectly in place all evening long.

Why You'll Love It

Effortless Comfort: Stays perfectly positioned without constant adjusting as you move.
Flattering Silhouette: Draped fabric and fitted cut enhance your natural curves beautifully.
Versatile Elegance: Sophisticated design works for multiple formal occasions.

Perfect For

Cocktail parties, wedding guest attire, formal dinners, and evening events. Pair with heels and statement jewellery for galas, or dress down slightly with elegant flats for sophisticated daytime occasions.

Care Instructions

Hand wash gently in cold water
Wash with similar colours
Air dry away from direct heat
Cool iron if needed

Frequently Asked Questions

What length is this dress?
This is a midi length dress that falls between the knee and ankle.

Does it have sleeves?
No, this is a sleeveless strapless design with a sweetheart neckline.

What occasions is this dress suitable for?
It's perfect for cocktail parties, formal events, wedding guest attire, and evening occasions.

Will it stay in place without straps?
Yes, the fitted design and construction ensure it stays comfortably positioned without needing adjustments.

Size Chart

Size	Bust	Length
S	90 cm / 35.4 in	115 cm / 45.3 in
M	95 cm / 37.4 in	116 cm / 45.7 in
L	100 cm / 39.4 in	117 cm / 46.1 in
XL	105 cm / 41.3 in	118 cm / 46.5 in

We offer free shipping within the United Kingdom on all orders. All packages are shipped via Royal Mail and include a Track & Trace code, so you can always monitor your order.

We offer a 30-day return policy. You may return your order within 30 days of receiving it for a full refund.

Lydia London has over 17.000+ happy customers, with an average rating of 4.8 out of 5.0.

{"id":60020615512398,"title":"Blue \/ S","option1":"Blue","option2":"S","option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":{"id":73208120901966,"product_id":15908500963662,"position":1,"created_at":"2026-07-02T14:41:28+01:00","updated_at":"2026-07-02T14:41:30+01:00","alt":null,"width":612,"height":918,"src":"\/\/lydialondon.com\/cdn\/shop\/files\/womens-strapless-draped-sweetheart-midi-dress-1.jpg?v=1782999690","variant_ids":[60020615512398,60020615545166,60020615577934,60020615610702]},"available":true,"name":"Florence | Women's Strapless Draped Sweetheart Midi Dress - Blue \/ S","public_title":"Blue \/ S","options":["Blue","S"],"price":3695,"weight":0,"compare_at_price":5000,"inventory_management":null,"barcode":null,"featured_media":{"alt":null,"id":72654046232910,"position":1,"preview_image":{"aspect_ratio":0.667,"height":918,"width":612,"src":"\/\/lydialondon.com\/cdn\/shop\/files\/womens-strapless-draped-sweetheart-midi-dress-1.jpg?v=1782999690"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}

COMBINE & GET EXTRA % OFF!

Loved Across the United Kingdom

★★★★★
The quality exceeded my expectations for the price. Very comfortable and stylish. Will be buying another colour soon.
Hannah T.
London, ENG

★★★★★
I was a bit unsure about sizing, but it fits exactly as described. Customer service was super helpful and delivery was quick.
Olivia M.
Manchester, ENG

★★★★★
The fabric feels amazing and the fit is so flattering. Shipping was fast and everything arrived perfectly packaged. I’ll definitely be ordering again.
Emma R.
Edinburgh, SCT

★★★★★
I wore this for a dinner night and received so many compliments. It looks even better in real life than in the photos.
Sophie L.
Cardiff, WLS

★★★★★
Fits beautifully and feels premium. Shipping with Royal Mail was smooth and easy to track. Highly recommend!
Laura K.
Birmingham, ENG

Discover Lydia London

At Lydia London, we believe fashion should feel timeless, comfortable, and effortlessly elegant. Our collections are carefully curated for those who appreciate refined style, quality craftsmanship, and versatile pieces that inspire confidence every day.

We are committed to providing a seamless shopping experience with secure checkout, reliable delivery, and dedicated customer support.

Thank you for choosing Lydia London. We’re proud to be part of your wardrobe and everyday style.

FREE SHIPPING

We aim to provide a seamless shopping experience and offer complimentary shipping throughout the United Kingdom.

30-DAY MONEY-BACK GUARANTEE

At Lydia London we have a 30-day return period. This way you have enough time to return the item if you're not satisfied with it.

SECURE CHECKOUT

Your payment information is processed securely.